HELLO! design by ramon tejada

10 newspaper Articles draft 2 poster

2010-01-31T14:32:00.000-08:00

here is draft 2

Am posting again and my 10 days of reading the paper inspiration poster

2010-01-31T10:17:00.000-08:00

Here it is:

read the NY TIMES for 1 week

and then pick 10 stories.

Here's version 1 of my opinions about those.

Am going in a different direction and I LOVE ITTTT!!!

-R

Summer 2009 inspiration and whats coming up

2009-06-08T21:05:00.000-07:00

So this is my inspiration for this summer's conceptual project. Thoughts and notes and inspiration (type and images) "use conceptual solutions that utilize symbols"

BAUHAUS
Language of visual = Universal Language
Text <<<>>> Visuals = Graphics

HOFFMAN: "The picture contains an inherent message"

Graphic designers create language to deal w/ solutions

Making visual language(s)

re-branding myself:
Estudio
EL ESTUDIO/ RAMON TEJADA

This summer's project: 1) re-brand 1.5) play with a series of sketches playing with visual language based on the senses: SEE ME; HEAR ME; TOUCH ME; TASTE ME; SMELL ME Come up with inconography + words 2) 3 leave behind folded posters ( 11x17 use me; take me; pay me) (use checkered pattern, my shirt) 3) 2/3 small (12 pages each) sample work books that bind together (see picture below of mock up)
4) re-do my website

FONTS: Courier Gothic, Plantin, itc Clearface; find/replace; Tiffany; torino; akzidenz grotesk; sign-painter.

Below are sample works for inspiration and ideas.
The first 2 pictures are pcis of my mock up books.

LUCIO FONTANA's cut paintings (BIG TIME INFLUENCE ON THIS PROJECT! CONCEPT GALLORE)

These images are from work by Charles Ray (Minimalism Gallore)

Portfolio

2009-06-08T15:16:00.001-07:00

Am back,
yeah.
After spending the entire winter working on my portfolio,
here it is.
the 2009 edition.
To see the entire pdf, go to my site (which is under construction)

ideas for the portfolio, the folded one

2009-01-22T22:05:00.001-08:00

An other stuff am liking:

inspiration for new stuff (portfolio; ed design book; newsletter)

2009-01-21T07:47:00.001-08:00

My favorite fold of the moment

2009-01-13T18:40:00.000-08:00

***thanks experimental jetset!
Printed speech
A7-sized booklet

Near the end of 2008, we were invited by The Wolfsonian, a museum located in Miami, to attend a dinner that would be held on the occasion of two related events: Wim Crouwel's 80th birthday, and the opening of 'Gridnik', an exhibition that would take place between December 5, 2008, and March 10, 2009. Subtitled 'Wim Crouwel and Modern Typography', 'Gridnik' was an exhibition featuring work by Crouwel, combined with pieces drawn from the Wolfsonian collection.

The dinner took place at December 5, 2008, and we were asked to prepare a short toast for the event. Instead of a speech, we created a small booklet, containing a text expressing our admiration for Crouwel. The booklet was a small, A7-sized publication that we printed on our own laserprinter, in a limited edition of 80. The booklet was handed out to all attending dinner guests.

The booklet was actually just a single sheet of A4, printed on one side, and folded into an A7-sized booklet of 8 pages. It's actually a really interesting way of folding: you make a slit in the middle of a single sheet, and then just fold the sheet a couple of times, until a small booklet appears. Shown below the unfolded sheet, front- and backside. (As you see, we used paper with a silver backside). The red line indicates where the slit should be placed.

It's a system of folding that we discovered in the beginning of the 90s, when we came across a punkzine that was folded that way. It's such a beautiful system; you don't need staples or glue: you are binding the zine while you are folding it. In the mid-90s, we actually used the system quite often for our own zine, PHK.
If we ever have the time, we will dig deep in our zine archive, to find the title of the original zine that gave us this idea.

New Stuff I Like - new edition Jan. 2009

2009-01-13T18:34:00.001-08:00

from HELMO.fr

on to the Dutch design and all.
yeah! *welll yeah and some french stuff.

~~~~~~~~~~~~~~~~~******************////////////////

****These are a mixture of works from weerkplaats typografie, non-format, experimental jetset,
karel martens and daniel apeloig.

~~////////////////////////////\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\|||||||||||||

working on my portfolio

2008-12-07T20:24:00.001-08:00

I love this by E. Shin (elizabeth rocks)!!!

stuff i like

2008-11-19T08:47:00.000-08:00

from GOOD magazine
trade gothic

Some color inspiration

2008-10-28T08:44:00.001-07:00

Gerhard Richter.

Now these are Container Color Systems from Antrepo Design Industry:

New Stuff to look at

2008-10-23T09:27:00.001-07:00

Marion Deuchars - NICE HANDWRITTING, i want to do handwritting like this.
(thanks Fannie)

*
fandus.blogspot
Fannie's other blog. I love Fannie's Handwriting.

Grammercy Park Hotel logo,
i like.

Editorial Design Book Draft 1- a preview

2008-10-20T13:12:00.000-07:00

Typeface selections and color.

Typeface is Akzidenz Grotesk (so sexy)

and thinking of using FIG.

-ramon

New Stuff to look at

2008-10-07T10:52:00.001-07:00

My new love!

I LOVE SMALL TYPE (now):

*Good old Helvetica (this is Helvetica Neau PRO):

* Presenting an Identity (Thanks Yutt)
by 2x4 here in NYC
Love the specs sheet!

Info graphic that rocks

2008-10-06T06:14:00.000-07:00

from Visual Complexity on Josef Muller Brockman:

Editorial Design Book design

2008-09-21T18:22:00.000-07:00

Images on inspiration for the typography and the look of the book.
All based on vintage NYC subway signs, that used sans serifs.

on the edit design book,
am working on typeface choices,
am stuck a little, but will settle on that.
been looking at the text and
also at figuring out the grid/ size.

what do you think of 96 pages
7x8.5 ( the same size as the Ellen Lupton book, princeton architectural press); i really like that size, so handy to read, hold and look.

Am looking at the type to use as follows:
Akkurat
Typ1451
Brauer Neue
Garage Gothic
(which of these look better together? which of these 2 are more flexible to use from headlines/ subheads and all).

Numbers (hoefler-freer jones)

All text in black, the color in the book, comes from the examples.

grid: use modules, lots of combos to keep descriptions small and nice.

The first section is the text w/ examples
The Second is a library of work
The Third is a glossary, index and resource pages.

THE GRID:
A Modular grid.
Little modules to be flexible for all.

The world in AKKURAT!

humm

Peter Seitz: Designing a Life by the Walker Art Center
Printing using the magic of Akkurat
See more pages here.

Some ed. spreads designed by Dominic Lippa @ Pentagram that i like. Big print on pages:

Also some lines and stuff designed by Luke Hyman @ Pentagram for Radar and Vibe.

More on the color palette and the book. From Aesthetic Apparatus, and Ecstacity (book), and gianni oprandi. Including that pic of Juergen Teller from NY MAG that is so nice.

inspiration

2008-09-14T19:11:00.001-07:00

Otl Aicher, who designed all the stuff for the Munich Olympics.

typeface is CUBA (The lost dog)

Pistilli Roman
SO SEXY!!!!
(does not exist digitzied, but can be Didoni or Galeere, which is used in SELF SERVICE mag)

From ACNE PAPER!
Nice type
Love the French Didot style of the Type!

from Fashion Week,
Christian Siriano
fashion week, 9/2008
Love the color combination!!!

Steven Holl (architect)- love the light boxes and the geometry of his work:

I love this bathroom.

more from NON-FORMAT!

Louise Figli
i like this small type under the PROSECCO.

From Dwell

in Berlin

THE logo, FINAL VERSION

2008-08-17T22:32:00.000-07:00

New Stuff i like and new studios to look at!
http://www.henriknygren.se/
His work is gorgeous, check out the site!!!!!

http://www.antoineetmanuel.com/

http://www.heutemorgen.com/heutemorgen/heutemorgen.html

Other work that is great!!! Beautiful!!

Some nice stuff from Italian Designer Pino Tovaglia, who did work in the 60's and 70's.
Love the clean lines, and the type!

thesis samples.

2008-08-17T22:27:00.001-07:00

samples pages of the thesis.
A 24 poster safe sex campaign.

inspiration and my new logo, YEAH!

2008-08-17T21:55:00.000-07:00

My new logo
from Studio 8, the Vignelli's, and some classic grid work by Emil Ruder.

some new favorites things

2008-08-11T08:47:00.000-07:00

Am promising to post some revised logo and portfolio pages and also the final thesis.
thanks all!!!

-r

INFO GRAPHICS HERE WE GO: Peter Grundy, Catalogue Tree and Feltron.

my logo, thoughts (more)

2008-08-05T09:27:00.000-07:00

ok more thoughts on branding myself.
so use my name what the heck.
ramón's d.
ramon's design
using the accent over the o, which is not used in english, but used in spanish.
doing a simple b/w logo, perhaps the online version would be flashier ( not flash)

-r
here is an example of a nice logo from Experimental jetset for an exhibt about wim crowell.
Also looking at Homework.dk to see their great work in b/w.
LOVE IT!!

**Idea am playing with for the website. Text bloc that links to the images.

My portfolio

2008-08-05T09:08:00.001-07:00

Now that am working on the portfolio,
here are some ideas for folding/cover.
Got these from www.blanka.co.uk where they sell famous typographic posters.
Check it out.

And other stuff i like very much!!!

my logo

2008-08-03T18:14:00.001-07:00

Asking friends for suggestions, and ideas for my logo.
here are some names/ logos from my friend helene:
pretty fun design
egg design
and this logo she was playing around with in illustrator

I do like Pretty Fun Design. too silly?????

Others coming soon.

type

2008-08-02T09:11:00.001-07:00

Hey everyone,
here is a link for an article by Ilene Strizver.
it has a bunch of type tricks to improve your type and how to do them in Indesign.
Check it out, Print it, read it, highlighted, all excellent stuff you should know.
-ramon

TYPE TIPS & TRICKS:: INDESIGN CS3 click here!!!!

Bodoni _ Typographic Manual

2008-08-01T09:09:00.001-07:00

If you want to see screen shots of Giambatista Bodoni's Typographic Manual go here.
Check out the original Mr. Bodoni.

Gotta love the brits & More things like!

2008-07-31T12:43:00.001-07:00

from Diesel's FIFTY Book, Experimental Jetset, and Josef Muller Brockman

New drafts

2008-07-26T18:05:00.000-07:00

My new logo. A typographic solution. After many drafts,
i did not like the more illustrative versions, so i worked a typographic solution with just the R,
using the Carousel R.

thoughts??

new things i like

2008-07-26T18:03:00.001-07:00

Peter Grundy in the UK.
LOVE HIS WORK and colors!

Classic. Love the type, the image and the colors!!!

Bruce Mau, YES!! LOVE THE BOOK! + Some more Bruce Mau design stuff I LOVE!!!

Designs done by feltron.com

NEWER Project edits. Ignore the stuff below

2008-07-20T23:00:00.001-07:00

Here are some new edits for my projects.

1. THESIS>
The Safe sex campaing book has not morphed into a 23 poster campaign that can be plastered all over the city. After much thinking, i had a fight with the brochure form, and after walking around my neighborhood and all, realized how effective these plastered poster campaigns in store fronts are. So i revamped the campaign to make up a sequence of 23 posters that can be use in different manners, all together, a few posters etc. But the last 2 posters that have the actual text would be printed as big pads that peple can tear off a page and take home as give aways. These posters could be turned into ads, bus station posters, and i will like to turn them into a folded poster book that is boud together by a band with the logo.
I have thought of whats the bets way to get this message to people in a bold way.

The typeface also has changed to Bryant, teh fiont i thought of originally, alas, more playful and compliments the logo more. I also edited the text. Am also attaching below some of my research that i used to come up with the campaign and some of my influences (experimental jetset was there in my brain i guess, and Bruce Mau and making sure that designs are clean and easily legible).

here are some pages + research of current campaigs from around the world.

Also the campaign works by either stand alone posters or 1 picture poster next to 1 text poster or 3 posters together or a sequence of posters, always putting 1 of the poster you can tear off and take with you!

2. ABC's posters:
this is my fav., working on the sentence lines and making those visible!
Thoughts??

3. TYPE poster, FINAL DRAFT, i think.

4. Logo's workings.

New Drafts for portfolio contents

2008-07-17T12:50:00.001-07:00

the abc wallpaper (yes its wallpaper.) This is the new version, working a second version right now! See which one sticks. Am not too fond of this version as the letters are not big enough.
But let's see.

Now this one I like.. THOUGHTS?? Just dealing with the small sentences.

My new logo variations. Am not in love at ALL w/ the PSR deal, so just going back to my R.
Now its finding the right R. Looking at Akzidenz Grotesk (my new fav. font) and at knockout. The simplicity of the sexy R is working for me. the eRe logos mean the pronunciation of the letter R in spanish is ere.
thoughts?

My favorite fonts just for my own help on here.

Including some older stuff, that i really like.
thoughts??
:-)ramon

This is the type poster. The bottom line moved up. ayyy..

Some new stuff i like!

2008-07-15T13:04:00.001-07:00

Bruce Mau,
DAMN HOT TYPE.
TYPE AS IMAGE!!!!

My new Favorite web-site Bruce Mau Designs.
NICE!!!! Someone in the USA.

from Browns designs in the UK. NICE, bold use of type and white space!

Finally some presidential stuff i like related to Barack Obama. Only thing is in GOTHAM!
This from the NY Times.

LOVE THIS DAIRY LOGO and the COW.

NEWER EDITS!

2008-07-14T08:10:00.001-07:00

Ok here is the cover of TOUNGE & CHEEK, the sex book.
thoughts?
I have the rest for class.
Am still figuring out how to make it bolder. Thinking of taking out more pics, i have 3 pics that i don't like how they looks. And using the bolder colors of the chart. Am a bit afraid of it, not sure why? I do like the back of the book though. The type needs adjustements, but i feel good about it.
am also not sure if am going to use the icons in the book, but def want to do stickers! I also need to add a page of resources, where people can go and get more information, 311 in NYC and also the website address. Want to do those in a combo of the typefaces am using! That's an entire spread. Also ended up using findreplace and AkzidensGrotesk with STILA for the ampersand. Archer is cute and all, but not for this. So the chart i need to edit the typeface!
thoughts?

The new posters for the campaign. FINAL VERSIONS w/ the city logo! Perhaps need the 311 and website address. So sorry not final!

abc's poster draft 2
thoughts on color? fonts?
and layout. YES THERE IS A GRID in there!
Is this too expected? too normal? too cute? too average?
I also have to edit the text and the icons that am using need to all be the same size, kearn more, and make a decision on the rag.
My new logo, gearing up for my portfolio website.
Thoughts??
Its using the woodblock type caps! Love them!!
Ignore the first 2 at top, those are the one's i showed in class last week. just left them there for comparison's sake. and while working on logos and on kids abc poster ran into Paul Rand images including this one with logo's.

YEah!!

New Versions of work

2008-07-11T13:13:00.001-07:00

thoughts??

Thoughts on design and process from Bruce Mau

2008-07-09T23:22:00.001-07:00

Check out Bruce Mau's Design website for more great work, great pictures and in there you can find this great manisfesto! THOUGHTS, things to think about!

AN INCOMPLETE MANIFESTO FOR GROWTH
Written in 1998, the Incomplete Manifesto is an articulation of statements exemplifying Bruce Mau's beliefs, strategies and motivations. Collectively, they are how we approach every project.

Allow events to change you.
You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.

Forget about good.
Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you'll never have real growth.

Process is more important than outcome.
When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we're going, but we will know we want to be there.

Love your experiments (as you would an ugly child).
Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

Go deep.
The deeper you go the more likely you will discover something of value.

Capture accidents.
The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.

Study.
A studio is a place of study. Use the necessity of production as an excuse to study. Everyone will benefit.

Drift.
Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.

Begin anywhere.
John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.

Everyone is a leader.
Growth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.

Harvest ideas.
Edit applications. Ideas need a dynamic, fluid, generous environment to sustain life. Applications, on the other hand, benefit from critical rigor. Produce a high ratio of ideas to applications.

Keep moving.
The market and its operations have a tendency to reinforce success. Resist it. Allow failure and migration to be part of your practice.

Slow down.
Desynchronize from standard time frames and surprising opportunities may present themselves.

Don't be cool.
Cool is conservative fear dressed in black. Free yourself from limits of this sort.

Ask stupid questions.
Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.

Collaborate.
The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.

____________________.
Intentionally left blank. Allow space for the ideas you haven't had yet, and for the ideas of others.

Stay up late.
Strange things happen when you've gone too far, been up too long, worked too hard, and you're separated from the rest of the world.

Work the metaphor.
Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.

Be careful to take risks.
Time is genetic. Today is the child of yesterday and the parent of tomorrow. The work you produce today will create your future.

Repeat yourself.
If you like it, do it again. If you don't like it, do it again.

Make your own tools.
Hybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.

Stand on someone's shoulders.
You can travel farther carried on the accomplishments of those who came before you. And the view is so much better.

Avoid software.
The problem with software is that everyone has it.

Don't clean your desk.
You might find something in the morning that you can't see tonight.

Don't enter awards competitions.
Just don't. It's not good for you.

Read only left-hand pages.
Marshall McLuhan did this. By decreasing the amount of information, we leave room for what he called our "noodle."

Make new words.
Expand the lexicon. The new conditions demand a new way of thinking. The thinking demands new forms of expression. The expression generates new conditions.

Think with your mind.
Forget technology. Creativity is not device-dependent.

Organization = Liberty.
Real innovation in design, or any other field, happens in context. That context is usually some form of cooperatively managed enterprise. Frank Gehry, for instance, is only able to realize Bilbao because his studio can deliver it on budget. The myth of a split between "creatives" and "suits" is what Leonard Cohen calls a 'charming artifact of the past.'

Don't borrow money.
Once again, Frank Gehry's advice. By maintaining financial control, we maintain creative control. It's not exactly rocket science, but it's surprising how hard it is to maintain this discipline, and how many have failed.

Listen carefully.
Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.

Take field trips.
The bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic–simulated environment.

Make mistakes faster.
This isn't my idea -- I borrowed it. I think it belongs to Andy Grove.

Imitate.
Don't be shy about it. Try to get as close as you can. You'll never get all the way, and the separation might be truly remarkable. We have only to look to Richard Hamilton and his version of Marcel Duchamp's large glass to see how rich, discredited, and underused imitation is as a technique.

Scat.
When you forget the words, do what Ella did: make up something else ... but not words.
Break it, stretch it, bend it, crush it, crack it, fold it.

Explore the other edge.
Great liberty exists when we avoid trying to run with the technological pack. We can't find the leading edge because it's trampled underfoot. Try using old-tech equipment made obsolete by an economic cycle but still rich with potential.

Coffee breaks, cab rides, green rooms.
Real growth often happens outside of where we intend it to, in the interstitial spaces -- what Dr. Seuss calls "the waiting place." Hans Ulrich Obrist once organized a science and art conference with all of the infrastructure of a conference -- the parties, chats, lunches, airport arrivals — but with no actual conference. Apparently it was hugely successful and spawned many ongoing collaborations.

Avoid fields.
Jump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often understandable efforts to order what are manifold, complex, evolutionary processes. Our job is to jump the fences and cross the fields.

Laugh.
People visiting the studio often comment on how much we laugh. Since I've become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.

Remember.
Growth is only possible as a product of history. Without memory, innovation is merely novelty. History gives growth a direction. But a memory is never perfect. Every memory is a degraded or composite image of a previous moment or event. That's what makes us aware of its quality as a past and not a present. It means that every memory is new, a partial construct different from its source, and, as such, a potential for growth itself.

Power to the people.
Play can only happen when people feel they have control over their lives. We can't be free agents if we're not free.

Choosing type for a kids ABC poster w/ words.

2008-07-08T17:58:00.000-07:00

(see words below):
What typeface is more kid friendly, more fun?
Memphis, Poster Bodoni or falstaff? Or 2 of these? Memphis and poster bodoni?
There is another type that will have the smaller words.

-r

My new LOGO

2008-07-06T13:03:00.001-07:00

Am starting to work on my portfolio now, so here working on a logo
just the R and nothing else.
I want the R to be heavy and bold and not be seen no matter how small i use it.
not sure if i want my name is to be there.
Thoughts?
Am using the logo on my website, which i will redo as my portfolio for the end of the summer.

New version of Type poster & Thesis campaign posters

2008-07-06T11:07:00.000-07:00

The type poster with adjusted (tighter) kerning & the new posters for the sex campaign!
I can't put a bigger version of the type poster as it outputs too high!!

Working on pacing the book. A, B, C Layouts, gen;s cheat cheat:

2x4 at MOMA NICE!!

thoughts on logo design

2008-07-04T20:44:00.000-07:00

Here is a revision of The Public Theater logo by Paula Scher, how it has changed since she designed it back 15 yrs ago. NICE FONTS!

Your thoughts on this logo??

And some colors and looks i like for my ABC wallpaper poster for kids, come back on monday to see the first draft.

Thoughts on this log variation!

2008-06-30T22:24:00.001-07:00

New Versions of stuff

2008-06-28T13:38:00.000-07:00

Thoughts!!
PS: Am going to use the icons, which am going to work on as a set of stickers that can be peeled off and use all over. There will be a page in the brochure that has stickers.
But meanwhile here are my 2 posters, the type poster and the stats chart/survey. The Chart is the middle of the brochure, perhaps w/ the stickers.
-ramon

New Versions, new color, new type, adjusted type

2008-06-23T22:13:00.000-07:00

Thoughts??

Here i changed the body type to Archer & also the font of the numerals.
Also tweaked the color palette to be more exciting, vibrant. Playing with looking at colors in Aesthetic Apparatus stuff and also Steven Harrington (see below)
So the typefaces for the whole campaign are: LOGO= SAUNA; brochure text and copy = Archer; Brochure and campaign head faces are= Carousel, Azkidenz Grotesk and FindReplace. FINALLY I HAVE SETTLED ON THIS! Now to build.

3 posters am working on: New versions w/ edits and new pics trials I need to take new pics and will do so this weekend during the pride parade/festivities. Am taking snapshots of people all over the place, all kinds of people etc. Am still inspired by the party laced/ sexy, raw pics of Terry Richardson, see below.

I could not put up the new type poster any larger as for some reason Indesign would not allow me to output a small jpeg.
So here is the version i could take a snapshot of:

Am also starting to work on (for next week) a 1 signature (16 pages) process book to show off my research and all the current work on this thesis. This book then morphs into the 32 page brochure which is the main part of the campaign, along with the posters, and logos (stickers) etc. Here are some thoughts and research on grids and movement. These are from: Layout by Ambrose/Harris and from Timothy Sammara's books. Am also posting pages here from Cornell Windlin's catalogues and his book PROJECT VITRA for VITRA, his use of type is just awesome and the way the pictures talk are great!

On designing a kids alphabet poster/wallpaper

2008-06-17T13:56:00.000-07:00

So here is the text for the poster/ story line:
Animal alphabet
A – Arty armadillos ate apricots
B- Bodacious bears batted broccoli
C- Cute cats chomped cupcakes
D – Dashing dogs devoured durian
E – Elegant elephants eating éclairs
F – Fabulous fish flipped frosting
G – Gigantic ‘Gators gobbled guacamole
H – Happy hares had hummus
I – Interesting iguanas inhaled Italian ices
J – Jubilant Jaguars jammed jelly
K – Kindhearted kangaroos kept kiwis
L- Loveable leopards licked lollis
M – Mischievous manatees munched mangos
N- Naughty nightingales nicked nachos
O – Outrageous otters ordered oranges
P – Punky puffins packed popcorn
Q – Queen Quail quartered quesadillas
R – Rollicking reindeer required radishes
S – Silly squirrels slurped soup
T – Timid tigers took tomatoes
U – United unicorns usurped udon
V – Valiant vervets vetted veggies (Vervet is a monkey)
W – Wise walruses wanted waffles
X – Xenopus x-rayed xylophones! Oh, my! (Xenopus is a frog. There is no food in English that begins with X! Any ideas???)
Y – Young yaks yenned yogurt
Z – Zealous zebras zipped zucchini

Thoughts on the creation and design of a kids oversize poster/wallpaper for kids to learn the alphabet. It will be printed on write-able paper that kids can write on and erase. Thinking of color palettes a la Paul Rand etc. The poster uses a story (written by my friend Erika, who is a children's author) to teach the alphabet to kids. A set of Overblown letters/ icons and a navigation element (arrows etc). These are just of the inspiration/things to look at. - ramon
REVISION: Poster needs to be whimsical, fun, and wants you to come up to it. thoughts on fonts: chunky type mixed with small sans serifs fonts and some decorative pattern: Poster Bodoni, Falstaff, Filosofia, Bryant (very light), Ziggurat, and Memphis!

And some super cute letterpress posters w/ the abc's. What we are creating is poster w/ a story (a short one) that leads kids through learning the alphabet, rather than just showing the letters.

Thoughts on this logo

2008-06-17T10:01:00.001-07:00

This is for a fitness consulting firm that will have several components to it. Once i have the logo made, it will be used with a set of icons to communicate the brand.

The cloud w/ the lighting rod is a keeper, the font and how it is used is where am having problems.

thoughts?

-ramon

New versions of Logo/ Icons and Posters v2

2008-06-16T23:13:00.000-07:00

Thoughts on the typeface for the logo, Sauna, and the use of the typefaces: Carousel, Poplar, FindReplace? In the survey what's better Avant Garde or Akzidenz Grotesk? Does the overlaying of the text in FindReplace in the posters work? The type only posters? thoughts??

-ramon

Revised logos/ Type and NEW posters

2008-06-14T17:58:00.000-07:00

Thoughts on the revised logo, type selection??
And draft 1's of the posters.
Am doing 2 (1 with a pic, the other using type and the logo)
Right now i like the one w/ just the type, so perhaps may do 2 with type and using the icons.
I tried 1 with the icons large and i did not like it at all.
But i do like this version with the slogan WRAP IT, in large Poplar.
The type for the logo is Sauna, bold, italic.
Type am using is going to be Logo: Sauna, bold Italic; for the book: Poplar, Carousel, and not sure of the type for the body text yet. Its a brochure like book so still not sure what the body text will look like.

Thoughts.
-ramon

New Version of Type poster.

2008-06-14T14:04:00.000-07:00

Here is a new version of my type poster.
Thoughts???
*The color is a more saturated orange, but the Output makes it a bit dull, sorry about that.
*** I adjusted the body copy at the bottom by adjusting the glyph scaling in Indesign. Select the paragraphs> go to Paragraph> Select JUSTIFICATION and adjust the glyph scaling. Should be at 97, 100, 103 (minimum, desired, and maximum percentages) These numbers should not be more or less than 3% otherwise your type will warp. This adjusts spacing between words, letters.

-ramon

My type poster v4.- REVISED FURTHER

2008-06-09T18:44:00.000-07:00

Thesis logo ID etc.

2008-06-09T06:41:00.000-07:00

So here is the draft of my type poster for summer 2008. Am not doing a book, but a poster that i can frame and check out all the time as am making decisions on type to use. Am also posting my paste board as i have it to work on the logo/color/type variations so people see. My inspiration stuff is all around. Big time inspiration is now the pictures of Terry Richardson and Wolfgang Tillmans although am not looking at them too much for the type etc. I like their sexy feel. Right now for me the key with the thesis is to make it fun and exciting to look at and read!

Portfolio/Thesis Schedule Summer 2008

2008-05-21T21:04:00.001-07:00

MY THESIS/PORTFOLIO PROJECT ~ SUMMER 2008
TOPIC/PROBLEM > research: Gay Safe Sex Campaign in NYC
Visual ideas
Stats research/survey etc > COME-UP WITH:
1. LOGO/ID> Color and TYPO ID
(what am using)
2. Info Chart/Info Hirearchy
3. 2 posters/print ads/tv ads whatever

ALL THIS = PROCESS BOOK
(book that shows all research and variations into 1 book/piece that has all in clean form)

THEN = SOLUTION/ THESIS
(book, brochure, posters packaging, video etc. that has all this stuff.

MY SCHEDULE:
WEEK 1: Do research on topic/visual ideas/stats research and survey

WEEK 2: Based on research COME UP WITH: LOGO/ID including color and type (no more than 3 typefaces) that is to be used to solve the problem.

WEEK 3: COME UP WITH: ID/LOGO EDITS; INFO CHART(s); 2 Posters/ads

WEEK 4: PROCESS BOOK PRESENTATION/ Sketches for FINAL SOLUTION project

WEEK 5: FINAL SOLUTION PRESENTATION draft 1 and present projects for inclusion on Portfolio for crit and edits

WEEK 6 : FINAL THESIS SOLUTION PRESENTATION AND CRIT

WEEK 7 and on: work on project refinements/ new projects for final portfolio

Final posts #2

2008-05-04T22:18:00.000-07:00

the final versions.

2008-05-04T21:42:00.000-07:00

New Version of Oleanna and of NYC poster

2008-04-08T12:40:00.001-07:00

New Oleanna and New colors on NYC poster for the back side.
The yellow better??

New drafts of my projects. Comments??

2008-04-07T09:58:00.000-07:00

Am not sure of the green, but mamet's writing seems very green to me. Icky and always oozing with stuff. I got rid of the process pink. Moving on.

For the map, i need to redo the typography in the bubbles, so that i have more control of it. i also
changed the block type of Ziggurat, something more fun and jumpy. The color palette?? Do people miss the map outline behind? Not sure where the NYC goes? and if its that big in the first place.

New York Park Brochure/poster NEW DRAFT front

2008-03-16T21:13:00.001-07:00

new drafts of NYC map brochure and Sex survey

2008-03-11T13:53:00.000-07:00

Green NYC map version 2

2008-03-03T13:47:00.000-08:00

new mamet posters

2008-03-03T08:41:00.000-08:00

Here are the posters! Draft 1

2008-01-28T15:34:00.000-08:00

3 posters for David Mamet Play's 2/18/08